Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges. Read the full article at MarketingProfs

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Header Bidding Doesn’t Work For Video

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the money. So it’s hard to argue that the increasingly popular… Continue reading »

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Want to Top Google Search? Make Sure Your Site Has These Features

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It’s no secret that Google (NASDAQ:GOOGL) is in a constant state of change, and according to MozCast, the online platform that tracks the day-to-day changes in the Google algorithm, the following features will help you improve Google ranking for your website.

How to Improve Google Search Ranking
Google AdWords
Topping the list is Google’s advertising system — Google Adwords. According to MozCast, 52.7 percent of websites on Google’s front page feature Google Adwords at the tops of their pages.

In essence, Adwords is an advertising service that enables businesses to display ads on Google and its advertising network. But website owners and publishers can also embed the ads on their pages as a way of earning extra revenue. The service allows advertisers to create relevant ads using keywords their customers would use during a search. Those ads can then appear on your site if they are relevant based on the keywords in your content. And you can share some of the revenue should a reader cli..

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The Digital Ad Ecosystem Is Messy And TrustX Is Grabbing A Broom

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TrustX GM and President David Kohl was sitting in the front row with a big smile on his face when P&G Chief Brand Officer Marc Pritchard laid into the digital supply chain at the IAB’s Annual Leadership Meeting last month. For the past year, Kohl has been working on a project housed within Digital Context… Continue reading »

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71 Percent of Hispanic Entrepreneurs Expect Revenue Increase

Hispanic Optimism Featured

After a good end to 2016, a new study has revealed Hispanic small business owners are excited about their prospects this year.

According to the inaugural Bank of America 2017 Hispanic Small Business Owner Spotlight (PDF), 71 percent of Hispanic entrepreneurs expect their revenues to increase. That’s 20 percentage points higher than that of non-Hispanic entrepreneurs (51 percent).

In addition, more than half (54 percent) of Hispanic business owners are planning to hire more employees over the next 12 months. By contrast, only 24 percent of non-Hispanic counterparts are planning to hire this year.

Expectations of Hispanic Entrepreneurs Overwhelmingly Positive
It’s not just 2017 Hispanic entrepreneurs are feeling hopeful about. A surveyed 76 percent are planning to grow their businesses over the next five years.

Elizabeth Romero, Small Business Central Division executive, Bank of America (NYSE:BAC) explains, “They see opportunity for themselves, as well as their families, and are leve..

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What Are Print on Demand Services and How Can I Use Them for My Business?

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As a small business owner, it can be a huge risk to invest lots of time and energy manufacturing inventory that you might not even be able to sell. Unfortunately, it’s always been pretty hard to stay afloat without having lots of products and a huge stock to show off. That often leaves struggling start-ups between a rock and a hard place.

But thanks to huge breakthroughs in an up-and-coming print on demand sector, more and more business owners are finding themselves able to have their cake and eat it, too.

What Are Print On Demand Services?
Print on demand is a digital production model that sees goods manufactured on an as-needed basis.

The model was initially rolled out in the publications sector in order to combat the huge overheads that are increasingly threatening the very existence of publishing firms. Instead of shelling out for huge initial print runs or producing in bulk for major promotions, firms can now use print on demand services to rapidly manufacture a book or publica..

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How Your Smart Phone Can Cut Your Accounting Costs

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Small business owners: Do you ever wonder why your accounting bills are so high? Ironically, it has nothing to do with the cost of the service.

Accounting fees are expensive because accountants spend countless hours chasing small business owners to find out the business purpose of transactions. It’s their job to keep their clients’ records accurate and their efforts compliant with the IRS. And they simply cannot chase down this information cheaply.

Of course, some small companies try to keep those costs down by hiring bookkeepers. But even bookkeepers aren’t cheap. In 2016, U.S. businesses spent more than $200 billion to employ 5,000,000 bookkeepers, with the average small business bookkeeper costing more than $20 an hour.

How to Cut Your Accounting Costs
Recently I came across a start-up called TALK Accounting that’s solving this problem. They’ve created bookkeeping workflow software for accounting firms and their clients that allows business owners to track and categorize business..

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Why Forbes Split Up Its Integrated Sales Team

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Integrated sales teams are in vogue. Print sellers usually handle digital these days, and IO-focused digital sellers pitch in on programmatic. But Forbes, which integrated its sales team in 2009, switched back to separate lanes for separate mediums at the beginning of this year. “All of this was motivated by what we were seeing when… Continue reading »

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An FDA Regulation Is Snuffing Out Small Cigar Manufacturers

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FDA attacks on small cigar makers are eliminating consumer choice with an illegal new rule, the nonprofit government watchdog Cause of Action (COA) Institute argued in an amicus brief filed Wednesday in the U.S. District Court for the District of Columbia.

The FDA failed to conduct a full cost-benefit analysis — as required by executive orders under former presidents Bill Clinton and Barack Obama — before issuing the “Deeming Rule,” which placed all tobacco products under FDA regulation in August 2016, according to the brief.

The rule “unfairly” targets smaller-scale cigar manufacturers, meaning many small cigar companies will have “no choice” but to sell out to larger corporations, and those corporations will dominate the marketplace as monopolies, COA Institute argued.

The Cigar Association of America is suing the FDA to overturn the Deeming Rule, claiming the FDA’s rule-making process violated federal law, and the resulting rule is unfair.

“Common sense appears to be dead at the..

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Cross-Device Tracking And Consumer Protection: Is There More To The Story?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. In 2017, we are seeing an explosion of online marketers engaging in cross-device targeting,… Continue reading »

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4As Named Marla Kaplowitz As President; TV Listening Tech Emerges

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Here's today's AdExchanger.com news round-up… Want it by email? Sign-up here. New Sheriff The 4As has named former MEC North American CEO Marla Kaplowitz as its new prez, Ad Age reports. Kaplowitz will replace longtime President and CEO Nancy Hill in June. Kaplowitz inherits ongoing calamities like the ANA’s probe into agency transparency and metrics disputes with… Continue reading »

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Extreme California Weather Highlights the Importance of Being Prepared (Watch)

For the last several years, California has been been dealing with extreme drought levels. This has led to plenty of issues for businesses in the state, most notably for agriculture businesses. But even those that use water for other things like food processing, energy and hospitality have had to make adjustments due to the drought levels.

Now, the state is looking at its lowest drought levels since 2011. No part of the state is in an extreme drought for the first time in four years. And the state is apparently on track to have its wettest year on record.

But it’s not all good news for California businesses. This quick turnaround does mean that the state might have to brace itself for more floods. And that’s something that can have a negative impact on area businesses as well, though perhaps in different ways.

It Pays to Have a Severe Weather Emergency Plan
Unfortunately for those businesses, there still isn’t any way to control the weather. So not much can be done to prevent these i..

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Savvy Sexy Social’s Amy Schmittauer Shares Insights on New YouTube Live Mobile

Amy Schmittauer Vlog Like A Boss

YouTube Live on mobile is finally available but as of right now, if your account has fewer than 10,000 subscribers, you’ll still need to wait to use it. This is certainly not an issue for Amy Schmittauer, owner of a popular and lively YouTube channel that has nearly 57,000 subscribers and climbing.

After following the safe path and securing a position in the corporate world that could ensured her a job for life, Schmittauer discovered her passion for video creation. Creation of her own YouTube channel and experience building communities and using social media communications soon followed. Now — after leaving Plan A to build a life and career on her own terms — Schmittauer hosts Savvy Sexy Social, a YouTube series dedicated to helping you go after the life you want. This proactive lifestyle channel has amassed a community from over 179 countries contributing to more than three million views. Since its inception in March 2011, the show’s business and marketing content has caught the eye..

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How to Avoid Double Taxation with an S Corporation

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Paying taxes is unavoidable, yet that doesn’t mean you need to pay more than necessary. You can make smart decisions to minimize your tax burden, without running afoul of the IRS.

For small businesses and entrepreneurs, business structure impacts how you pay taxes, and potentially how much you pay as well. The biggest difference is whether the business is its own entity responsible for paying taxes or whether the business’ profits are passed along to the owners’ individual taxes.

How to Avoid Double Taxation
C Corporation vs. S Corporation
A C Corporation is taxed as its own entity. The corporation files IRS Form 1120 each year to report its income, deductions and credits. Profits are typically taxed at corporate income tax rates. That’s pretty cut and dry, but where small business owners can run into trouble is through something called double taxation. That’s because when the corporation distributes dividends to the stockholders, these dividends are taxed on the stockholders’ person..

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The Book “Getting to Yes And” Shows How to Use Improv in Business

Book Getting To Yes

As Bob Kulhan points out in his book, busy executives are turning to the most unlikely sources to gain a competitive advantage. One of those unlikely sources is improvisational theater. While you might assume these executives are trying to get some much-needed comedic relief, Bob Kulhan points to something deeper. There is a talent present in good improv actors that he believes business leaders can tap into for powerful results. That talent is the subject and focus of Getting to “Yes And”: The Art of Business Improv.

What is Getting To “Yes And” About?
Most of us associate improv with comedy (the popular American show “Who’s Line Is It Anyway,” for example) or a last-ditch effort to keep things from falling apart. But Bob Kulhan is pointing to a deeper type of improvisation in his book. This is the kind of improvisation you see when a trained professional like an ER doctor, Navy SEAL, professional athlete (or an improv master) takes command of a situation spinning out of control. Kulh..

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Bring Your Business Into the Future at ICON17

ICON

The best methods for marketing a small business today aren’t the same methods that were used 10 years ago.

To learn the newest and most effective methods for growing and maintaining a small business, you need to branch out. And business conferences like ICON17 can be a great way to do just that.

ICON17 is a 3-day conference specifically for small business owners. There, you can listen to keynote speakers, attend educational breakout sessions and network with other entrepreneurs. You can also receive Infusionsoft product training and learn all about how to improve your marketing and operations for the future.

You can learn more about ICON17 in the Featured Events section. Then check out even more small business events that might be of interest in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

Featured Events, Contests and Awards
LeadsCon Las Vegas 2017
March 20, 2017, Las Vegas, Nev.

If finding, n..

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10 Important Business Tips You Shouldn’t Overlook

Overlook

When running a small business, it can be easy to overlook some things. Little things like social media profiles, customer insights and even your own happiness can make a big difference, even though they might not always be your main focus. Gain some valuable tips and insights by following the advice below from members of our small business community.

Avoid These Overused Buzzwords on Your Social Media Profiles
When creating your social media profiles, it’s important that you accurately describe yourself and your business. But there are some overused buzzwords that can make your profile fade into the background, like the ones listed in this Prepare 1 post by Blair Evan Ball.

Boost Conversions With the Right Customer Insights
Having insights about your customers can be incredibly helpful when it comes to increasing your sales and conversions. But you need the right insights in order to make those positive changes. This Kissmetrics post by Shayla Price includes some insights about findi..

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#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook… Read the full article at MarketingProfs

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50 Random Acts of Kindness Your Customers Will Love

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Want to improve your community and help your business at the same time? You can accomplish both of those things and more through random acts of kindness.

It might not seem like these simple acts should be at the top of your priority list. But being helpful and kind can really improve your reputation with customers. Here are 50 random acts of kindness your customers are sure to love.

Random Acts of Kindness Ideas to Delight Your Customers
Put a Handwritten Note in Shipped Packages
If you have an eCommerce business, your shipments can provide a great opportunity for random acts of kindness. Put handwritten thank you notes or other kinds of sentiments inside packages along with customers’ purchases.

Send Out “Just Because” Discount Codes
Discounts are popular for drumming up business. But they can also be a great way for you to show appreciation and kindness to customers. Send out some unexpected discounts to customers via email or social media just to say thanks.

Offer to Wrap Gifts
..

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Create a More Reliable Lead Generation System with Leadsology

Book Leadsology

Leads are the lifeblood of any business. Without them, marketing is a confusing game of “create something and throw it out to the world and see what happens”. Getting those leads, however, is one of the biggest obstacles a business will ever face. All kinds of marketing and sales techniques have been developed to get leads (cold calling, direct mail, coupons, social media, cute cat videos, etc.), but it’s still not any easier.

Leadsology: The Science of Being in Demand has a system for that (if you provide services.) The book walks readers through crafting a more reliable lead-generation system.

What is Leadsology About?
Leadsology is a cute name for a system developed by Tom Poland for service providers, whether you are a freelance graphic designer or an internal sales member of a Fortune 500 consulting company. The book’s goal is to help you understand why you’re not generating leads, how many leads you need to generate, and how to direct those leads toward close and referral.

The..

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Marijuana Businesses Could Face Struggles in the Coming Years (Watch)

Businesses that deal with recreational marijuana in states where it has been legalized may be in for a tough road ahead.

Even in states that have voted to legalize recreational use, marijuana is technically illegal on a federal level. A 2014 law protects states that have legalized medical marijuana use from federal interference. But the eight states and the District of Columbia that have legalized recreational use don’t have those same protections.

Marijuana Business News Signals Troubles Ahead
The Obama administration generally respected those state laws when it came to drug enforcement issues. But it might not be the same under President Trump. Attorney General Jeff Sessions has been a staunch opponent of marijuana legalization in the past. And Trump’s press secretary Sean Spicer recently said that he thinks more enforcement is forthcoming.

It’s a tough situation for businesses that operate in the states where recreational use has been legalized and where they haven’t faced much i..

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